Barracuda to support Managed Service Providers (MSPs) across Middle East
August 2024 by Marc Jacob
Barracuda Networks, Inc. is bringing its global support for MSPs to the Middle East. The move will enable channel organisations across the region to better support their customers through a comprehensive suite of managed security services. These services include threat prevention, detection, and response across attack surfaces such as email, endpoint, network, and more, creating layers of security around customers’ data, users, and reputation.
The launch underscores Barracuda’s commitment to supporting Middle East partners in creating or strengthening sustainable revenue streams. In its recent ‘The Evolving Landscape of the MSP Business Report 2024’, the company found that globally, IT service providers expect 44% of revenue to come from recurring managed services in 2024, up from 34% in 2023.
Barracuda will offer partners in the Middle East its full suite of MSP services, with the following expected be of greatest interest:
● Email Security: Comprehensive solutions to help MSPs protect customers’ mailboxes, browsing, files and data against phishing, malware, ransomware, and more.
● Extended Detection and Response (XDR): Solutions that underpin a holistic managed security service that secures customers everywhere, all the time. This enables MSPs to defend their customers against attack vectors, with the support of a 24x7x365 security operations centre (SOC).
● Security-Centric Remote Monitoring and Management (RMM): As the first RMM tool with a built-in security assessment tool, Barracuda enables MSPs to easily assess their customers’ networks and recommend services that are most suitable.
Barracuda is collaborating with regional value-added distributors (VADs) – Mindware and Ingram Micro – to roll out and support its MSP services. The VADs will facilitate onboarding, offer comprehensive training and education, as well as marketing and sales support in the United Arab Emirates and Saudi Arabia, Qatar, Kuwait, Oman, Egypt, and the Levant.
This announcement follows a string of initiatives that Barracuda has made in recent months to double down on partner and distributor profitability. Earlier this year, the company further enhanced its new Barracuda Partner Success Program to feature more favourable partner and distribution compensation models, including discounts and rebates, and expanded technical enablement and resources. More recently, the company added an innovative new artificial intelligence (AI) assistant to the Barracuda Partner Portal, bringing partners powerful search and enablement capabilities.