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ManageEngine Aims to Double UK Partner Channel Revenue and Expand Affiliates Programme

October 2023 by Marc Jacob

ManageEngine announced it has set a target of doubling revenue from its UK partner network by 2024. With organisations increasingly adopting the latest cloud technologies to automate business processes and respond to the shift in hybrid work, ManageEngine will closely collaborate with existing distributors,
resellers, partners and affiliates to uncover additional upsell and cross-sell opportunities for its suite of over 60 products. The channel will support ManageEngine in capturing leads and identifying opportunities in new market segments.

"One of our key go-to-market strategies in the UK is the channel partner ecosystem, which contributes 40% of our overall revenue in the UK. By focusing more on expanding the partner ecosystem, our plan
is to double its revenue contribution in the next year. As part of these expansion plans, we are looking to add more resources to our partner team focusing on enabling the channel network. Partners, distributors, resellers and affiliates have played a valuable
role in expanding our reach. We will recruit dedicated employees to support and enable the partner ecosystem." explained Kumar.

ManageEngine plans to incentivise existing partners and affiliates to promote the company in new avenues. It will offer assistance and training for channel partners through its dedicated partner zone
affiliate portal, both of which empower the channel to engage with the company and support the new business life cycle. The company also aims to form partnerships with new
channel partners and recruit additional affiliates to bolster customer acquisition.

Geekflare, a current affiliate, has been with ManageEngine since the program’s inception and is currently the largest contributing affiliate for ManageEngine in the UK. The founder of Geekflare, Chandan Kumar, says, "ManageEngine is one of the most trusted IT management
software solutions to endorse. The good thing about ManageEngine is that it is popular and loved by thousands of customers globally, making it easy for a partner to talk about."

The expansion of the UK channel programme comes after ManageEngine announced it expects to reach an annual revenue of $1 billion globally within the next two years. Accounting for a quarter of its global
turnover, the UK is the second largest market for ManageEngine, and it has made significant investments in the region throughout the last year. The company announced Shankar Haridas as its UK country head and
new data centre facilities in London and Manchester to serve customer requirements better.

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